Business Engineering and Industry 4.0 in a Global Economy
International Business Engineering Conference 2018 (IBEC)
How can companies succeed in an environment that is marked by increasing digitisation, a globalisation of supply chains and increasing complexity in business relations? And how does business engineering as a cross-disciplinary approach help businesses deal with this situation?
At the International Business Engineering Conference (IBEC) that took place in Bali, Indonesia from 9 to 10 August 2018, around 60 experts from all over the globe came together to discuss these questions.
After they had already successfully organised an International Business Engineering Conference in 2016, IABEP partners decided to launch a second edition of the event in 2018. “The IBEC conference is the perfect platform for exchange of information, knowledge and needs among corporate, academic and government representatives in the field of business engineering. Against the backdrop of the rapidly developing economy in South East Asia, such an exchange is critical”, according to Prof. Dr. Nur Budi Mulyono, Lecturer at School of Business and Management, Institut Teknologi.
The IBEC conference 2018 was opened by I Made Mangku Pastika, Governor of Bali. In his keynote speech, he emphasised the significance of industry 4.0 concepts for Balinese tourism.
Prof. Dr. Hendrik Brumme, President of Reutlingen University, together with his colleague Prof. Dr. Hazel Grünewald then went on to share their views on how key technologies impact the current business and academic environment. An important point that was highlighted is the critical role human beings play in the fourth industrial revolution, whether as managers, employees, customers or general stakeholders. Their speech was followed by a panel discussion of academic and business professionals.
On the second conference day, a series of workshops shed light on various aspects of the potentials of business engineering in the age of Industry 4.0. Topics ranged from Business Models and Processes to Automation and Robotics, from Supply Chain Management to Artificial Intelligence and Data Analytics. Experts from Germany, Indonesia, Malaysia, UK and USA provided input on the latest developments in their field.
Prof. Dr. Andreas Taschner, Dean of ESB Business School and Chairman of the IABEP association reflects on his conference participation: “The complex problems that business engineers are faced with cannot be discussed in a short paper presentation only. As all IABEP partners share the goal of being practice-oriented and business-relevant, the workshop format at IBEC provided the ideal framework for an in-depth exchange between business representatives and scholars. We have learned a lot about what keeps companies in the region up at night and what kind of solutions and support they are looking for.”
The conference organisation was managed by Indonesian IABEP partner School of Business and Management, Institut Teknologi Bandung (ITB). “One personal highlight for me was certainly the unmatched hospitality of our ITB colleagues and the perfect conference organisation on site. This was the best advertising IABEP could hope for”, stated Taschner.
While this year`s IBEC conference has closed successfully, the IABEP partners will not lean back now: “Longer-lasting relationships need to be established, the ideas exchanged during the workshop need to be translated into projects and joint initiatives. The work actually starts now”, says Taschner.
TEDx UMP Pahang
On 14th August 2018, UMP Pahang, academic partner of IABEP, held the TEDx UMPahang event entitled “The Time is Now”.
The theme was a call to the public that now is the time to take assertive actions themselves for change to occur. All the speakers made a call for action to take small steps to improve the lives of others. It was important to plant this seed into the mind of the audience and encourage them to believe that one can achieve great things to change people’s lives. All it takes is endeavour and perseverance.
Prof. Dr. Hazel Gruenewald, Professor of Organisational Behaviour at ESB and currently visiting professor at UMP, was invited to speak at the event. Having navigated across multiple disciplines, sectors and countries, she understands how critical adaptability and resilience are in today’s global and volatile world. In her talk, she discussed the importance of developing self-efficacy and resilience in students before sending them out into industry. Her own experiences inspired her to develop a simulation game, Quest 3C, originally for business engineering students. Through gamification, she confronts students with complex, real-life challenges they will face in the field to help them learn and grow.
Innovation from abroad
Guest lecturer Martin Grossman visits the MBA International Management Part-Time programme
During the two attendance weekends in May 2018 in the MBA International Management Part-time, the programme was pleased to welcome guest lecturer Professor Dr Martin Grossman. The professor from the Reutlingen partner university Bridgewater State University in Bridgewater, Massachusetts lectured for the two weekends on Innovation Management at ESB Business School. In a relaxed manner he vividly conveyed sound specialist knowledge from his field to the students and was available for in-depth discussions during the breaks.
The MBA International Management Part-time programme reoriented itself in winter semester 2017/18 and has become more international. In addition to increasing the proportion of subjects taught in English to 50 percent, the modules at the partner universities abroad are now carried out in integral partner programmes. This also enables foreign students to attend courses of the BA International Management Part-time programme.
Furthermore, contact seminars have been added to the degree programme, which in addition to the lectures held during the classical attendance phases at weekends take place in the evening during the week. Since this semester the contact seminars have taken place completely online via Adobe Connect and can be accessed by the students from anywhere in the world.
Professor Dr Martin Grossman, who taught in this semester for the first time at ESB Business School, will come to ESB Business School again next semester to lecture on Innovation Management during the block week.
The next application deadline for the MBA International Management Part-time degree programme is 15 June.
Guest lecturer Dr Yudo Anggoro and students from Indonesia at ESB Business School
Fascinating, interesting and a completely new experience was the verdict of the five visiting students from the School of Business and Management at the Institute Teknologi Bandung (SBM ITB) who visited ESB Business School at the end of April as part of an excursion on ”Cross Cultural and Conflict Management“. A tightly packed programme awaited the group which they completed partly together with German students from the BSc International Operations and Logistics Management programme. Lectures and discussions with expats alternated with excursions in and around Reutlingen as well as a visit to TUBEX, a packaging manufacturer located in Rangendingen. After a week the students drew a positive conclusion in an interview with Professor Dr Andreas Taschner, Dean of ESB Business School. The only thing that needed getting used to in Germany was the weather which at 15 degrees was springlike by German standards but clearly too chilly for the Indonesians.
Dr Yudo Anggoro also experienced the contrast to Indonesia’s tropical climate. He not only led and accompanied the student group from SBM ITB but is currently staying for a longer time at ESB Business School. He is also from ESB’s renowned partner university and is Deputy Director of the campus in Jakarta. At SBM ITB his teaching and research activities include business ethics, business leadership, business economics and cross-cultural management.
From March until the end of May Dr Anggoro is teaching at ESB Business School in the three degree programmes BSc International Operations and Logistics Management, BSc International Business and BSc Production Management. His lectures deal with intercultural management, international organization and human resource and organization behaviour. He has noticed distinct differences between German and Indonesian students: The study trip of the Indonesian students to ESB Business School had many benefits, as they learned a lot about German culture and work ethics, e.g. about the efficiency of the Germans in using their time, the direct communication in Germany and how regulations were strictly implemented in the society in terms of transportation, education, and small-medium scale industries. On the other hand, the German students learned about the Indonesian culture during class activities and interaction among them. They learned that in terms of decision making, Indonesian people prefer to have a consensus building since the society values collectivism more than individualism. This practice of sharing among students who have different backgrounds is good to understand each other's cultural challenges. The interaction between Indonesian students and IOLM students went well, as the IOLM students are so nice and they happily introduced the German culture to the Indonesian students.”
The international atmosphere at ESB and the support he has received from the Dean’s Office and colleagues helped him a lot when starting in Reutlingen, Anggoro says. And with a twinkle in his eye he adds that his temporary home also has other advantages: ”Reutlingen is a typical German city where the population is not that large but you can find almost everything in the city. It also has some cultural spots where people, especially foreigners, can interact with local people. The foods are nice too, and I have tried the delicious local Swabian food here.“
As part of the international guest lecturer programme ESB Business School regularly welcomes guest lecturers from abroad. ESB and SBM ITB will intensify their relations in the future by offering a double degree programme.
Quest 3C Simulation Game in Malaysia
In April 2018, Ramona Mayer, a previous graduate of the BSc International Business study program of the ESB Business School joined Professor Hazel Grünewald in conducting the business simulation game Quest 3C at the Universiti Malaysia Pahang (UMP).
The interdisciplinary simulation game Quest 3C supports business engineering students in gaining realistic insights into how organizations work. Thereby they improve team performance and develop leadership skills in an international environment.
It is already the second time at the UMP that International Logistics and Operations Management (IOLM) students are going through this interdisciplinary learning experience with Quest 3C. Within the scope of Flying Faculty, a program in which professors transfer their knowledge to other universities around the globe, Professor Grünewald is teaching the simulation game to 15 Malaysian IOLM students who will begin their 2 years study experience in Germany next semester. Ramona Mayer who is currently working as HR Business Partner at Festo in Esslingen joined this game as alumni and industry expert to share her industry knowledge with the students.
“I was very impressed to see the huge improvement in students’ performance when comparing the first simulation meeting with the last one. By providing the students instant feedback after each simulation, they directly knew on what to improve for the next session”, says Ramona Mayer. Professor Hazel Grünewald adds: “When playing the game with Malaysian students, the challenges were quite different compared to Germany. A lot of Malaysian students had to overcome cultural differences first, we challenged them to ask questions when they don’t understand some English words and to look us directly in the eyes. In the end, we were very proud of the results.”
The IABEP flagship event
The International Business Engineering Conference (IBEC), our flagship event, is due to take place on 9 - 10 August in Bali, Indonesia. This year’s key topic is “Business Engineering and Industry 4.0 in a global economy”.
IBEC provides the ideal platform for experts from academia and industry to discuss the challenges and the opportunities arising from digitization (Internet of Things, big data) for business in South East Asia and across the world. We have a clear focus on business practice and will discuss the potential of business engineering as a cross-disciplinary approach to help businesses deal with Industry 4.0. IBEC will shed light on this topic from various perspectives by offering a series of workshops to corporate participants. more
Guest lecturer from Vietnam
By: Lena Jauernig
The equation Dr. Phan Ngyuen Ky Phuc just finished writing on the blackboard is a true brainteaser. His students read it carefully. Then they start scribbling and discussing while Dr. Phuc walks around, gives explanations and answers questions.
“The classes here at ESB Business School are much smaller than at universities in Vietnam. Therefore, I can easily answer questions individually and help students make progress”, Dr. Phuc says and adds: “I am very happy with my students here. But also with my colleagues – they make me feel at home in Reutlingen.”
ESB Business School regularly welcomes lecturers from abroad. Dr. Phuc ‘s stay in Reutlingen is within the framework of the project „Business Engineering in South East Asia“, a project sponsored by DAAD with funds from the German Federal Ministry for Economic Cooperation and Development (BMZ).
Dr. Phuc is from Ho-Chi-Minh-City, hometown of one of ESB´s many partner universities: He is a researcher in the areas of computer programming and mathematics at International University (IU) / Vietnam National University HCMC.
Currently, he is spending one semester at ESB Business School to teach Mathematics in the Bachelor Programme International Operations and Logistics Management. Classes are held in English, thus preparing the future engineers for today’s global business environment. Come to think of it: Is English really the only universal language used in the classroom? Shouldn`t numbers and equations count as universal language, too?
Hong Kong Institute of Business Engineers delegation in Reutlingen
By: Verena Werdich / Lena Jauernig
Meetings, campus tour, visit to the Logistics Learning Factory, Network Dinner and more, the schedule of the delegation accompanying Prof. Dr. Baldwin Hui and Dr. Gary Ching was packed. For two days a team from the Hong Kong Institute of Business Engineers (HKIBE) visited ESB Business School at Reutlingen University.
The HKIBE is an institute for further professional training in business engineering which develops interactive teaching methods and maintains close contacts with companies and universities.
One of the main purposes of the visit to Reutlingen was to discuss opportunities for cooperation in the framework of the International Association of Business Engineering Professionals (IABEP). IABEP is dedicated to the promotion of professional training and international knowledge transfer in the area of business engineering/technical business administration – focusing mainly on Southeast Asia but also globally. Both ESB Business School and the HKIBE are among the founding members of the still young international association IABEP.
“The meetings with the HKIBE were very productive“, Prof. Dr. Andreas Taschner, Dean of ESB Business School, is pleased to say. “Among other things, many ideas emerged about how to stimulate knowledge transfer between Chinese companies and the academic IABEP partners”. Prof. Dr. Hui also expressed his satisfaction with the visit: „Concerning the works of IABEP, we are glad that we reached a resolution to move forward to promote Business Engineering concepts and applications in Europe, South East Asia and China. HKIBE will surely share the responsibility of promoting Business Engineering and contribute through lectures, seminars, conferences and other forms of cooperation. We will bring along our research, expertise and experience to ESB Business School and Reutlingen University. Looking forward to a fruitful cooperation!”
Besides the meetings about IABEP, the delegation also organised an interactive lecture for the BSc International Operations and Logistics Management degree programme. “It is our pleasure to share with your students and professors our works in business engineering“, says Prof. Dr. Hui, with words of praise: „Your students surely demonstrated their profound knowledge and dynamic mindset in our interactive teaching section.“ The guest showed that he was convinced of the international and corporate education concept at Reutlingen University, particularly the interdisciplinary training for future business engineers.
While visiting the Logistics Learning Factory and in discussion with Prof. Dr. Vera Hummel the guests then experienced another realistic learning and research environment for industrial production processes and logistics concepts on the campus.
First Business Engineering Summer School at ESB Business School
By: Petra Greiner
When being asked to sum up the ‘Business Engineering Summer School 2017’ in one sentence, Aditya Kalipah Ramdhan Rini, a second year student at School of Business and Management, Institut Teknologi Bandung (SBM ITB), replied: “This programme was a purple cow for us”. With his enthusiastic reply, he referred to a book by Seth Godin named “Purple Cow: Transform Your Business by Being Remarkable” and what he wanted to imply, obviously, was: He thought that the programme was remarkable.
In September, 24 students from three different South East Asian countries travelled to Reutlingen to join the first Business Engineering Summer School. Together with their professors Prof. Dr. Ira Fachira (SBM ITB), Dr. Ridzuan bin Darun (Universiti Malaysia Pahang) and Dr. Ho Thanh Vu (International University Vietnam) they spent ten days at ESB Business School.
The programme with a mix of lectures, seminars and excursions was very well received by the participants: “This summer school was a great experience. It was fun, educational and very meaningful”, said Nur Shahida Binti Mat Ishah, a third year student at UMP Malaysia.
The main focus of the Summer School was on the different aspects of Supply Chain Management (SCM) and Logistics from various perspectives: The Summer School participants talked about Halal SCM, Strategic SCM, the Indonesian perspective on SCM, a case of Vietnamese agricultural products, the European logistics industry and other topics.
Apart from the lectures, the students gained insights into the logistics learning factory of ESB Business School and visited two companies: Daimler AG and Wiha Werkzeuge GmbH. The excursion to Wiha was combined with a short visit to the city of Triberg in the Black Forest.
“I really believe that we will benefit greatly from this experience, both personally and in our later studies”, summarised Pham Hun Duc, a third year student at IU Vietnam.
The BE Summer School 2017 is part of the project „Making Business Engineering (BE) happen in South East Asia“. The project is sponsored by DAAD with funds from the German Federal Ministry for Economic Cooperation and Development (BMZ). It is an initiative of the undergraduate programme International Operations and Logistics Management (IOLM), which offers its students a double degree option in collaboration with a partner university.
Official foundation meeting of IABEP
“Colleagues from Asia, America and Europe have joined this meeting”, stated Prof. Dr. Andreas Taschner, Dean of ESB Business School, in his welcome speech to IABEP partners last Tuesday. Some of them had travelled to Reutlingen to participate in the official foundation meeting of the International Association of Business Engineering Professionals (IABEP), others joined via video conference call.
In addition to ESB Business School, IABEP foundation members include Universiti Malaysia Pahang (UMP), the Indonesian Institut Teknologi Bandung, Ho Chi Minh City International University Vietnam, Aston University from England, Dublin Institute of Technology and Bridgewater State University from the USA as well as industry partners Wiha Werkzeuge GmbH, several Bosch companies and the Hongkong Institute of Business Engineers.
Together, the partners want to promote a future-oriented professional education in the field of business studies with a technical specialisation / business engineering. The association will initially focus its efforts on Southeast Asia, but will also be active worldwide. Prof. Dr. Taschner states: “Our aim for the years to come is to build up an international network of relevant universities, professors, students, public and private institutions and companies.”
By founding a charitable registered association according to German civil law (“eingetragener Verein”), the institutional framework for future activities has now been established. The association will support international knowledge transfer between academia and business in the field of business studies with a technical specialisation / business engineering and it aims to promote relevant training at IABEP partner universities to improve educational and research infrastructure. Furthermore, a qualification framework and a common body of knowledge in the area of business studies with a technical specialisation/ business engineering shall be established. The association also aims to promote careers of students and graduates and the academic professional development of persons whose interests lie within the scope of the association’s objectives.
At the foundation meeting, Prof. Dr. Taschner was elected as Chairman of IABEP and Dr. Mohd Ridzuan bin Darun (UMP Malaysia) as Vice Chairman. Further members of the board are Prof. Dr. Hendrik Brumme, President of Reutlingen University, Prof. Dr. Hazel Grünewald (ESB), Wilhelm Hahn (Wiha Werkzeuge GmbH), Prof. Dr. Elmore Alexander (Bridgewater State University) and Daniel Nothelfer (ESB Alumni Association). The next official step will follow soon: The registration of the association at the district court.
IABEP contact: email@example.com