International Business Engineering Conference (IBEC)

11th November 2019, ESB Business School, Hochschule Reutlingen

"Digital Supply Chains – Opportunities and Challenges for Companies"

The IBEC conference provides the ideal platform for experts from academia and industry to discuss current challenges and opportunities in global business. This year's conference deals with the digitization of business supply chains across the world and will be hosted by ESB Business School, Reutlingen University, Germany.


Keynote Speech

Digital Disruption in Supply Chains. What you should know.


Digitally Enhanced Products

Prof. Dr. Martin Mocker, ESB Business School, Reutlingen University

Companies have used technologies for decades to enhance their supply chains. With their fast paced development, digital technologies (IoT, AI, etc.) are increasingly moving into customer-facing products.
Think of smart, connected cars, for example. We call these smart, connected products digitally-enhanced. Delivering digitally-enhanced products successfully requires companies to develop very different capabilities, though.

In this session, Martin Mocker will discuss to which degree companies are already producing and selling digitally-enhanced products and to which degree they possess the required capabilities. Participants will assess their readiness to provide digitally enhanced products.

Martin will also share findings from his new book “Designed for Digital” (MIT Press).

Supply Chain Finance

Prof. Jan H Jansen, HAN University of Applied Sciences, The Netherlands

What is the impact of an IT platform that connects ERP systems of different companies in the supply chain to improve the performance of the supply chain in terms of dynamic and static working capital and other metrics like ROE, ROA, EVA, etc?


Issues Related to Digitization in a Small Manufacturing Company: A Case Study of Fuji Film

Dr. Patricio Torres-Palacio, Ricciardi College of Business, Bridgewater State University, USA

Digital disruption is the change that occurs when new digital technologies affect supply chain operations and business models of companies that operate in these supply chains.  Digital technologies, such as Internet of Things, and robotics, are applied to global supply chain management in the constant search for efficiency in manufacturing operations.

This workshop will present an assessment of Fuji Film’s manufacturing operation in Plymouth, Massachusetts, USA.  It will address how this operation is currently embracing digitization and how it is positioning itself to leverage emerging digital technologies in the future.   Such analysis can provide insight into the development of new strategies.

Sharing Logistics

Prof. Dr. Nur Budi Mulyono, School of Business and Management ITB, Bandung, Indonesia

The idea of sharing logistics, in the form of truck sharing, emerges as extended and inherent needs of sharing economy that contributes in the mobility sharing segment to maximize utilization of trucks and solves an empty backhauling problem. The benefit of sharing logistics is not only the reduction of transportation costs, but also the reduction of carbon emission.

In this workshop, Nur Budi will share his findings on the response of logistics companies and logistics users towards sharing logistics. The working business model, risk mitigation and pricing of sharing logistics will also be presented.


Provisional Programme

11th November 2019

13:30 - 14:00   Arrival and registration

14:00 - 14:15   Opening ceremony & welcome speech by Prof. Dr. Hendrik Brumme, President of Reutlingen University

14:15 - 14:45   Keynote speech: "Digital Disruption in Supply Chains. What You Should Know."

14:45 - 15:15   Plenary session presenting the joint research initiative on Digital Disruption

15:15 - 15:30   "An Innovative Digital Solution for Outbound Logistics", PriLogiX 

15:30                  Coffee Break

15:45 - 16:30    Introduction to satellite topics:
                               Digitally enhanced products
                               Supply chain finance
                               Issues related to digitization in a small manufacturing company: A case study of Fuji Film
                               Sharing logistics

16:30 - 17:45   Satellite topic workshops

17:45 - 18:00   Coffee break

18:00 - 18:30   Poster presentations

18:30 - 19:00   Wrap up and outlook

19:00                  Informal evening get-together

Conference Registration

Conference attendance is free of charge. Please click here to register.