International Business Engineering Conference (IBEC)

11th November 2019, ESB Business School, Hochschule Reutlingen

"Digital Supply Chains – Opportunities and Challenges for Companies"

The IBEC conference provides the ideal platform for experts from academia and industry to discuss current challenges and opportunities in global business. This year's conference deals with the digitization of business supply chains across the world and will be hosted by ESB Business School, Reutlingen University, Germany.


Keynote Speech

Digital Disruption


Digitally Enhanced Products

Prof. Dr. Martin Mocker, ESB Business School, Reutlingen University

Companies have used technologies for decades to enhance their supply chains. With their fast paced development, digital technologies (IoT, AI, etc.) are increasingly moving into customer-facing products.
Think of smart, connected cars, for example. We call these smart, connected products digitally-enhanced. Delivering digitally-enhanced products successfully requires companies to develop very different capabilities, though.

In this session, Martin Mocker will discuss to which degree companies are already producing and selling digitally-enhanced products and to which degree they possess the required capabilities. Participants will assess their readiness to provide digitally enhanced products.

Martin will also share findings from his new book “Designed for Digital” (MIT Press).

Supply Chain Finance

Prof. Jan H Jansen, HAN University of Applied Sciences, The Netherlands


Issues related to digitization in a small manufacturing operation: A case study of Fuji Film

Dr. Patricio Torres-Palacio, Bridgewater State University, USA

Sharing Logistics

Prof. Dr. Nur Budi Mulyono, School of Business and Management ITB, Bandung, Indonesia


Provisional Programme

11th November 2019

14:30 - 15:00   Arrival

15:00 - 15:15   Opening ceremony & welcome speech by the President

15:15 - 15:30   Keynote speech:
                            Introduction to "Digital Disruption"

15:30 - 16:00   Plenary session presenting the joint research initiative

16:00 - 16:40   Introduction to satellite topics:
                               Digitally enhanced products
                               Supply chain finance
                               Issues related to digitization in a small manufacturing operation: A case study of Fuji Film
                               Sharing logistics

16:40 - 17:00   Coffee break

17:00 - 17:05   Workshop briefing

17:05 - 17:45   Workshops

17:45 - 18:00   Coffee break

18:00 - 18:30   Poster presentations

18:30 - 19:00   Wrap up and new projects

19:00                 Informal evening get-together

Conference Registration

Please click here to register for the IBEC Conference 2019.